Why doesn’t my campaign have any installs?

A campaign may not be tracking for many reasons. Assuming the campaign has been live for a few hours and has done at least 500 clicks, it’s safe to assume that install tracking isn’t working properly and you should start to debug.

I can see installs in the tracking company’s dashboard, but I don’t see installs in the AppLovin dashboard.

We rely on the tracking company to notify us when an install happens. If you see installs from their dashboard, this indicates that postbacks are not set up properly. See the page that instructs you how to install postbacks, from the support article that covers your tracking company. If you have already set up the postback, check that you use the complete SDK key that you can find in the Axon by AppLovin dashboard under Account > Keys.

I do not see installs in the tracking company’s dashboard.

This indicates an issue with the tracking URLs. Check that the tracking URLs are correct and that they redirect to the correct app in the store. Another possibility is that the app may convert poorly in general. Reach out to your account manager if you have checked the tracking URLs and you still do not see installs.