Reporting API
Use this Reporting API to get aggregated campaign data in either JSON or CSV format.
Request Format
Make report requests by sending HTTP GET requests to one of the following base URLs:
https://r.applovin.com/reporthttps://r.applovin.com/probabilisticReport(For advertising only. All values derived from installs and spend are based on probabilistic install data.)https://r.applovin.com/skaReport(For advertising only. This endpoint reflects SKAdNetwork-derived values and has limited dimensions and metrics. Starting August 1st, 2024, cost values are based on probabilistic data.)
Required Parameters
| Parameters | Purpose |
|---|---|
api_key | Your Report Key You can find your Report Key in the Keys tab of the account page in your AppLovin dashboard. |
start1 | The start date of the report Accepts a date in YYYY-MM-DD format or a Unix timestamp. For example, 2012-10-05 or 1336608000. |
end1 | The end date of the report Accepts a date in YYYY-MM-DD format or a Unix timestamp. For example, 2012-10-05 or 1336608000 or now. |
format | The format for the report Accepts json or csv. See details on request format below. |
columns | A comma-separated list of columns for the report See the allowed columns below. For example, ad_id,day,campaign. |
report_type | Tells the API to respond with publisher or advertiser dataIf you omit this parameter, the API defaults to report_type=publisher. |
1This API has a request window of 45 days. Make sure the date parameters are within the last 45 days.
Optional Parameters
| Parameters | Purpose |
|---|---|
day_column | Metrics are realtime by default; set this to day when you want to pull metrics under cohort. |
limit | The limit on the number of rows you want to return; for example, 500 (use limit and offset to paginate results) |
offset | The offset at which you want to begin fetching rows; for example, 100 (use limit and offset to paginate results) |
having | Allows you to filter the results based on numeric values This parameter accepts URL-encoded values of numeric columns, comparison operators, and logical operators, for example: impressions%20%3E%200%20AND%20revenue%20%3E%200 (“impressions > 0 AND revenue > 0”).Note: This slows down the response and increases the likelihood of timeouts. |
not_zero | Set this to 1 to filter out results in which all numerical metrics have a value of 0. |
Allowed Publisher Columns
| Column Name | Contains |
|---|---|
ad_type | APPOPEN, GRAPHIC, MRAID, PLAY, REWARD, or VIDEO |
application | App name |
application_is_hidden | Is the app hidden in the dashboard? |
bidding_integration | The mediation provider that AppLovin is bidding through (MAX for MAX mediation, Google for AdMob Mediation Open Bidding or Google Ad Manager/GAM, None for non-bidding/zone integrations) |
clicks | Number of clicks |
country | Two-letter country code |
ctr | Number of clicks ÷ number of impressions |
day | Date of reporting data |
device_type | phone, tablet, or other |
ecpm | Money earned per 1000 impressions |
hour | Hour of reporting data (only available for the past 30 days) |
impressions | Number of impressions |
package_name | App’s package name or bundle ID |
placement_type | APP_OPEN, BANNER, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER |
platform | android, fireos, ios |
revenue | Money earned |
size | Ad size (BANNER, INTER, LEADER, MREC, or NATIVE) |
store_id | The numeric portion of the iTunes ID on iOS, or the package_name on Android.If the iTunes ID is not known to AppLovin, the Bundle ID is returned instead |
zone | Zone name, if available to your account |
zone_id | Zone ID, if available to your account Please contact your account manager if you are interested in using Zones. |
Allowed Advertiser Columns
| Column Name | Contains |
|---|---|
ad | Ad name |
ad_creative_type | GRAPHIC, PLAYABLE, VIDEO, VIDEO_PLAYABLE |
ad_id | Ad ID. This does not change if the ad name changes |
ad_revenue_x | Ad revenue during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 28d, 30d, 90d, or 1y) |
ad_roas_x | Return on ad spend during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 28d, 30d, 90d, or 1y) |
ad_type | APPOPEN, GRAPHIC, PLAY, REWARD, or VIDEO |
app_id_external | Hashed application ID (commonly referred to as “site ID”) |
application | Source application name |
average_cpa | Average cost per conversion |
average_cpc | Average cost per click |
campaign | Campaign name |
campaign_ad_type | ua for user acquisition, or rt for retargeting |
campaign_bid_goal | The campaign bid goal, expressed as a dollar value ($), for CPP and CPE campaigns. You must also request the campaign column when you request this one. |
campaign_id_external | Unique reference to a campaign. This doesn’t change when the campaign is renamed. It is the same value as the {CAMPAIGN_ID} click macro. |
campaign_package_name | Package name or Bundle ID of the app being promoted |
campaign_roas_goal | The return on ad spend (ROAS) goal, expressed as a percentage value (%), for IAP ROAS, Ad ROAS, and ROAS campaigns. You must also request the campaign column when you request this one. |
campaign_store_id | The numeric portion of the iTunes ID of the promoted app on iOS, or the camaign_package_name otherwise |
campaign_type | The campaign optimization type (CPP, CPE, ad ROAS, IAP ROAS, or ROAS) |
clicks | Number of clicks |
conversions | Number of conversions (installs) |
conversion_rate | Number of conversions ÷ number of impressions |
cost | Advertiser spend |
cost_per_target_event_x | Target event cost-per-event during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 30d, 90d, or 1y) |
country | Two-letter country code |
cpp_x | Cost per purchase during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 30d, 90d, or 1y) |
creative_set | Creative set name |
creative_set_id | Creative set ID. This does not change if the creative set name changes. |
ctr | Number of clicks ÷ number of impressions |
custom_page_id | The iOS Custom Product Page or Android Store Listing associated with the creative set |
day | Date of reporting data |
device_type | phone, tablet, or other |
external_placement_id | Encrypted application ID (used with API Source bidding) |
first_purchase | Count of users who made their first purchase (requires setting up revenue postbacks) |
hour | Hour of reporting data (only available for the past 30 days) |
iap_rev_x | IAP revenue during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 28d, 30d, 90d, or 1y) |
iap_roas_x | IAP return on ad spend during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 28d, 30d, 90d, or 1y) |
impressions | Number of impressions |
installs1 | SKAdNetwork-derived installs with redownload=false prior to for /skaReport only. For other reports, use conversions. |
optimization_day_target | Which optimization day you chose to target for the campaign (e.g. day 0 or day 7) |
placement_type | APP_OPEN, ARRAY, BANNER, CTV, INTER, LEADER, MREC, NATIVE, or REWARDED_INTER |
platform | android, fireos, ios, or tvos |
redownloads1 | SKAdNetwork-derived installs with redownload=true. /skaReport only, for other reports, use conversions |
ret_x | Retention during a particular time span (x is one of 1d, 2d, 3d, 7d, 14d, or 28d) |
roas_x | Total ROAS during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 28d, 30d, 90d, or 1y) |
sales | Count of attributed sales events (requires setting up revenue postbacks) |
sales_x | Sales during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 30d, 90d, or 1y) |
size | Ad size (BANNER, INTER, LEADER, MREC, NATIVE, or PRELOAD) |
target_event | The custom event the campaign is targeting (applies to CPE campaigns only) |
target_event_count | Unique target events |
target_event_count_x | Unique target events during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 30d, 90d, or 1y) |
total_rev_x | Total revenue during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 28d, 30d, 90d, or 1y) |
traffic_source | AppLovin, or the name of the exchange |
unique_purchasers_x | Unique purchasers during a particular time span (x is one of 0d, 1d, 2d, 3d, 7d, 14d, 30d, 90d, or 1y) |
- Starting August 2, 2024, SKAdNetwork-derived installs and redownloads will transition away from country-level reporting. This only impacts
/skaReport.
Filtering Columns
You can filter reports by any column. When you do so, you search for a direct match to any of the filters.
To filter by a column, add the following URL parameter: filter_columnname=onefilter,anotherfilter,thirdfilter
For example, if you want to see data only for the Android platform, set the following URL parameter: filter_platform=Android
See the table above for a list of all columns.
Some columns support negative filters via filter_not_columnname=onefilter,anotherfilter.
Additionally, the custom_page_id dimension supports filter_null_custom_page_id, filter_blank_custom_page_id, filter_not_null_custom_page_id, and filter_not_blank_custom_page_id options.
These options do not require a value, i.e. …&filter_not_null_custom_page_id=&filter_not_blank_custom_page_id=&…
Sorting Columns
You sort reports in a similar way to how you filter reports.
For example, to sort a report by campaign, add the following URL parameter: sort_campaign=ASC
The accepted values are ASC for ascending or DESC for descending.
All sorts are lexicographical sort.
Report Formats
You can request reports in two formats: JSON or CSV.
Time Zone
All data in the reporting API is in UTC (Coordinated Universal Time).
Example Requests
Example advertiser request:
https://r.applovin.com/report?api_key=«your-report-key»&start=2015-04-20&end=now&columns=day,campaign,impressions,clicks,ctr,conversions,conversion_rate,app_id_external,cost,sales&format=json&report_type=advertiserExample publisher request:
https://r.applovin.com/report?api_key=«your-report-key»&start=2016-07-01&end=2016-07-07&columns=day%2Cplatform%2Ccountry%2Capplication%2Cpackage_name%2Csize%2Cad_type%2Cimpressions%2Cclicks%2Crevenue,device_type&having=impressions%20%3E%200%20AND%20revenue%20%3E%200&format=csv