Asset Reporting API

Breaking Changes

This API is in the process of being updated to match the functionality with that available on the Axon dashboard. This documentation describes the new version of this API that will go live on September 8th. The existing version of this API will be shut down on that date.

The following changes are being made

• Parameters start/end are replaced with range (also limiting available lookback window to 7 days)
• Columns creative_set_id and day have been removed

Use this Reporting API to retrieve aggregated asset level campaign data in either JSON or CSV format.

Data for yesterday is stable after 6:00am UTC.

Request Format

Make report requests by sending HTTP GET requests to the following base URL: https://r.applovin.com/assetReport

Required Parameters

Parameters	Purpose
api_key	Your Report Key You can find your Report Key on the Axon dashboard by clicking your account in the top right of the dashboard and selecting Keys or on the AppLovin dashboard in the Keys tab of the account page.
range	The time range for this report. Valid values: yesterday, last_7d
columns	A comma-separated list of columns for the report See the available columns below. For example, day,creative_set_id,impressions.

Optional Parameters

Parameters	Purpose
format	The format for the report Accepts json or csv. Defaults to json.
limit	The limit on the number of rows you want to return; for example, 500 (use limit and offset to paginate results)
offset	The offset at which you want to begin fetching rows; for example, 100 (use limit and offset to paginate results)

Available Columns

Column Name	Contains
asset_id	Asset ID. This matches the Asset ID returned in the Axon Campaign Management API
clicks	Number of clicks
cost	Advertiser spend
ctr	Number of clicks ÷ number of impressions
impressions	Number of impressions

Filtering Columns

You can filter reports by asset_id. When you do so, you search for a direct match to any of the filters.

To filter by a column, add the following URL parameter: filter_columnname=onefilter,anotherfilter,thirdfilter

For example, if you want to see data only for the specific asset_id 12345, set the following URL parameter: asset_id=12345

You can also use negative filters via filter_not_columnname=onefilter,anotherfilter.

Sorting Columns

You sort reports in a similar way to how you filter reports.

For example, to sort a report by impressions, add the following URL parameter: sort_impressions=ASC

The accepted values are ASC for ascending or DESC for descending. All sorts are lexicographical sort.

Example Request

https://r.applovin.com/assetReport?api_key=«your-report-key»&start=2025-08-01&end=2025-08-10&columns=day%2Casset_id%2Ccreative_set_id%2Cimpressions%2Cclicks%2Ccost&format=json&limit=100&sort_impressions=DESC